From Bloomberg/BusinessWeek, May 09, 2012
By Edvard Pettersson and Maurice Possley
Honda Motor Co. (7267) won the reversal of a $9,867 small-claims-court loss to a Californian who dropped out of a class-action lawsuit and pursued her own claim that the company overstated the fuel mileage of its Civic Hybrid.
California state Judge Dudley W. Gray II in Torrance, in Los Angeles County, said in a ruling today that Tokyo-based Honda’s fuel-economy ratings were in compliance with U.S. Environmental Protection Agency requirements and that the ratings are for comparison among vehicles without taking into account factors that can affect mileage at a given moment.
“Defendant’s use of advertising slogans such as ‘sipping fuel,’ ‘amazingly little fuel’ and ‘saves plenty of money on fuel’ — the court rules that these are non-actionable sales puffery,” the judge said. “They are not specific promises of anything.”
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